Raven Williams

New York City // Chicago

Education

Northwestern University // Medill School of Journalism & Integrated Marketing Communications

  • Bachelor of Science in Journalism

  • Integrated Marketing Communications Certificate

Internship experience

Building Leaders and Creatives (BLAC)
Brand Strategist Intern

  • Selected into a highly-competitive cohort of creative thinkers to receive career mentorship and development  

  • Briefed by Proctor & Gamble marketing teams on a real-world business problem for a leading national brand

  • Ideated and created marketing strategies, concepts, and ideas for a leading Proctor & Gamble brand

  • Pitched creative concepts to Proctor & Gamble brand representatives

Periera O’Dell
Brand Strategist Intern

  • Compiled and presented bi-weekly social media trend reports to the entire agency

  • Assisted in a new business pitch by researching breakfast trends to tailor to the business problem of a popular cereal brand 

  • Designed a bi-annual competitive social audit encompassing 14 financial institutions to aid in strategic planning for future quarters 

  • Presented a fully integrated advertising campaign to address a real business problem by compiling research to develop the brand strategy for a popular P2P service

SpotCo Broadway Advertising
Black Theater United Intern

  • Created four Tiktoks with Broadway talent for the Little Shop of Horrors account, averaging 30,000 views per video 

  • Designed influencer databases of 200+ people to establish a foundation with the Schomburg Center for future partnerships with urban communities

  • Developed a mock marketing plan for a Broadway show, including an extensive media plan, partnership initiatives, and a brand guide for potential organic social assets

Form & Function Marketing
Vice President of Communications

Form & Function Marketing
Marketing Strategist

JUNE 2026

June 2024 - July 2024

June 2023 - August 2023

experience

March 2024 - Present

  • Coordinate weekly communications committee meetings and deliverables 

  • Maintain external communication platforms for the agency, including Instagram and LinkedIn

  • Initiated multimedia rebrand with Instagram stories and reel to improve agency awareness on campus, reaching over 1,000 new accounts, a 112.5% increase from the month before

January 2023 - March 2024

  • Revamped website design, resulting in website user interactions increasing by 100% in one month 

  • Created media for the Instagram Reels account, generating a 3000% increase in engagement by promoting pro-bono services to Chicagoland businesses

  • Implemented a new ambassador program for a client by creating an ambassador rubric, application, and event calendar, resulting in heightened awareness of the company’s product at Northwestern University

BlackBoard Magazine
Print Editor-In-Chief

  • Initiated the revival of Northwestern’s only Black student publication after 2-year hiatus on campus by pitching a magazine rebrand to the Dean of Medill to secure over seven thousand dollars of funding to cover operation costs for the 2023-2024 academic year

  • Recruited and developed over 80 new staff writers and designers by presenting at several organization and student publication fairs and building monthly workshops on editing, writing, and producing stories 

  • Edited 14 stories for the quarterly zine, generating over 1,000 reads online three days after publishing 

  • Oversaw editorial and creative production of the first print issue in 3 years, selling out in 2 hours

Northwestern Athletics
Student Videographer

May 2024 - August 2024

May 2023 - June 2024

August 2023 - Present

  • Films team practices and interscholastic competitions, which assisted in a bowl game win and an 800% increase in wins

  • Collaborated with the video team to coordinate quality multi-angle practice film under tight deadlines

  • Engages in self-directed learning by creating personal learning tools such as face and drill sheets